Lesson Outline
February 20, 2013
One of the advantages of online news is that the amount of space that a story can use is unlimited, allowing for the addition of photos, videos, and other supplemental information that stands to enhance the credibility of the story. It can sometimes be overwhelming, but can also add a lot to a story.
The story for this lesson, posted February 7, 2013 on the technology news blog Gizmodo details the creation of the popular "Beats" headphones, which were created by the Monster Cable Products company, and branded through a partnership with rapper Dr. Dre and Interscope Records chairman Jeremy Iovine. However, the partnership was short lived through the naiveté of a young chairman of Monster Cable, Kevin Lee upon inking a deal that eventually pushed the premium A/V cable company out of one of it's most successful products.
This 3,000 word story may be on the long side for younger high school aged youth, but it's subject and amount of source material provided by the writer Sam Biddle makes for a compelling story and a good example of a platform being used to it's full potential in the presentation of the story. We have formatted the story from the blog into a easy to print PDF (17 pages in total).
News Literacy Connections:
Lesson 13: The Future of News -- The role of the news consumer has changed with the advent of the internet.
Lesson 9: Evaluating Sources -- Consumers sometimes have to critically evaluate sources to examine their validity.
Lesson 10: Desconstructing the News -- Apply News Literacy concepts to the analysis of component parts of a news report in order to dispassionately judge it's reliability.
Lesson Guiding Questions:
- What are the advantages to putting this story on the web, rather than in a Newspaper or on TV?
- What impact do the supplemental documents have to verifying the information in the story?
- What pieces of information have been verified through the inclusion of these documents?
Lesson Media
The original story can be found at: http://gizmodo.com/5981823/beat-by-dre-the-inside-story-of-how-monster-lost-the-world?post=57136056#
Article PDF download 
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